Writing Work Sample: Greater Saint Louis Community Foundation

GSTLCF logoThe Greater Saint Louis Community Foundation is an innovative organization that brings together nonprofits, donors, advisors, and groups to create real change in our region. I am proud to have written text for their website and corporate brochure as they worked to breathe new life to their image and branding. The Foundation is now in a growth mode, busily raising their profile and incresing their endowments exponentially. Here’s to another century of success for this outstanding organization!

Website:

http://www.stlouisgives.org/

Writing Work Sample: Mental Health America of Eastern Missouri

MHA logoMy favorite writing assignments are the ones that teach me something, and I don’t know that I’ve ever learned more from a client than I did from Mental Health America of Eastern Missouri. Their programs are fantastic, the information they provide is useful to everyone, and they are a true advocate for St. Louisans who struggle with everything from depression to deep mental challenges. And the real treat? The staff is a dream to work with!

A few of the pieces I wrote for MHA-EM:
Adressing Stress
http://www.scribd.com/doc/117200359/Address-Stress-Brochure

REBOUND: Bounce Back Into Life
http://www.scribd.com/doc/117200616/REBOUND-Brochure

Care of Self
http://www.scribd.com/doc/117200874/Care-of-Self

PR Work Sample: Back-to-School WaHoo! at The Boulevard Saint Louis

Parents: rejoice!  The kids are back to school and it’s time to have a little fun.  I helped team members at Pace Properties plan an event at The Boulevard Saint Louis that would be easy for their various tenants to participate in, would have broad appeal, and could be quickly implemented.  The Back-to-School WaHoo! met all these needs while also doing good for our charity partner, College Bound St. Louis.

A special thank you to Kristin Keane and Lisa LaVelle at Pace for being so fun to work with.

PR Work Sample: World Chess Hall of Fame

I’m extremely excited to be working with the World Chess Hall of Fame.  This unique cultural institution is truly a treasure for St. Louis.  I  look forward to all the exciting projects we have lined up!

Brian Flowers, manager of Q Boutique at the World Chess Hall of Fame, does a Father’s Day gift ideas segment on KSDK:  http://tinyurl.com/qboutiquefathersday

Heidi Glaus visits the new exhibitions:

http://www.ksdk.com/video/default.aspx?bctid=1494520747001

Full page article in the Columbia Daily Tribune:

http://www.columbiatribune.com/news/2012/mar/11/checkmate-it-out/

Our first TV segment was for Q Boutique on KMOV:

http://www.kmov.com/great-day-st-louis/Chic-Local-Finds-139524768.html

And a great segment on KSDK:

http://www.ksdk.com/news/local/story.aspx?storyid=303088

Freelance Writing for St. Louis Business Journal

I’ve been working as a freelance writer for the St. Louis Business Journal and love the challenge that these assignments bring.  They’re a wonderful publication with talented editors who definitely make me want to bring my A game.

Efficiency Pushes Firms to Consolidate Office Space:  http://tinyurl.com/Cookbizjournalsapril2012

Federal Rule Changes Hit RE Market:  http://tinyurl.com/BIZJOURNAL-March2012

St. Louis Character: Jamie Jabouri: http://tinyurl.com/BIZJOURNAL-Jabouri

Nordstrom, Von Maur Expected to Rev Up Area Retail: http://tinyurl.com/BIZJOURNAL-retail

Health Reform Creates Business for Consultants:  http://tinyurl.com/BIZJOURNAL-healthreforms

USTRANSCOM Moves Into New $130 Million Home:  http://tinyurl.com/BIZJOURNAL-USTRANSCOM

PR Work Sample: Four Seasons Hotel St. Louis

Four Seasons logo

I led the PR efforts of Four Seasons Hotel St. Louis during their opening phases as well  as partnering with them later to keep the property top of mind for potential hotel, restaurant, and spa guests.

Some examples of my work include:

I secured and coordinated this Today Show segment with Director of Catering Marianne Moore:

 

 

Cielo Chef Fabrizio Schendardi and his son Lorenzo provide lunchbox ideas for Feast Magazine:  http://tinyurl.com/fab-lorenzolunch

 

 

 

 

 

 

 

Royal Wedding “Hen Party” on Fox 2:

http://tinyurl.com/fox2royalwedding

Academy Awards party tips on KSDK Channel 5 and KDNL Channel 12:

http://tinyurl.com/KSDKOscarParty2011

New Year’s Eve Package featured throughout Fox 2′s December 23 morning show:

http://tinyurl.com/Fox2NYE2010

The hotel’s media kit: 

http://press.fourseasons.com/stlouis/

Nine minutes of coverage on Fox 2′s morning show during the hotel’s first week open in February 2008:

PR Work Sample: Old Webster Jazz & Blues Festival

I was asked by the board of the Old Webster Jazz & Blues Festival to increase awareness of their event.  I handles press releases, coordination, and all appearances.  The festival drew a record number of music fans to this historic district in 2010.

Great Lineup in Place for 10th Annual Festival:  http://tinyurl.com/WKT-fest-article

KWMU’s Steve Potter interviews Dan Warner and Dona Oxford on CityScape:  http://tinyurl.com/Dan-and-Dona-on-KWMU

Dona Oxford is Happy to Be Stand-In for Johnnie Johnson:  http://tinyurl.com/PD-interviews-Dona-Oxford

Glen’s Band on Fox 2:  http://tinyurl.com/Fox-2-Glen-s-Band

Freelance Writing for Webster-Kirkwood Times

WKTnewlogo

Student Transfer Program Set to End in 2013:  http://tinyurl.com/WKT-student-transfer-program

A New Level of Care for Autistic Children:  http://tinyurl.com/WKT-autistic-chilren

Derek Blaesberg Profile:  http://tinyurl.com/WKT-Derek-Blaesberg

Kirkwood Restaurant Owners Mum on Smoking Ban:  http://tinyurl.com/yzf9ybe

Peterka Brothers Travel to Africa:  http://tinyurl.com/yzxzvfz

Home for the Holidays:  http://tinyurl.com/yz4nuvh

Board OKs 23-Cent Increase in Tax Rate:  http://tinyurl.com/yf8wvab

Jazz & Blues in Old Webster: http://tinyurl.com/yh8qtm5

Schools Ready for Flu Season, H1N1 Virus:  http://tinyurl.com/ye7jqch

Citizens of the World:  http://tinyurl.com/yjor5p7

PR Work Sample: Hyatt Regency St. Louis at The Arch

Hyatt Regency St. Louis at The Arch needed help with outreach to local and regional media.  They contracted with me to develop press releases, invite targeted contacts into the hotel, and develop creative pitches and programs to gain exposure to a wide audience.

Current samples include:

Inspirational Wakeup Calls:  http://tinyurl.com/USATODAY-wakeup

The Tower of Doom hamburger (starts around the 4:40 mark):   http://tinyurl.com/26jxr6m

What Can You Buy for $63 Million?  http://tinyurl.com/3669g84

Hyatt Free Parking Promotion:  http://tinyurl.com/37yt7cp

Pyramid Companies Announce St. Louis Centre Plans

As the director of marketing for The Pyramid Companies, I was responsible for leading all marketing and public relations efforts of the then-largest developer in the metro region.  There was national as well as local attention when we announced plans to recreate the area surrounding the former St. Louis Centre shopping mall in downtown St. Louis. 

nytlogo153x23     http://tinyurl.com/yhe43lg

slbjhttp://tinyurl.com/ygh7wap

The press conference to announce the project was carried on all local news networks and included speakers such as Mayor Francis Slay and Governor Matt Blunt: 

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